TUAPEKA TRANSITIONS TO TRENDS

Tuapeka transitions to TRENDS: A new chapter in promotional products

Fairfield, New Zealand — 1 April 2025

Tuapeka, Australasia’s largest supplier of promotional products, is proud to announce its official transition to a new brand identity: TRENDS.

This evolution marks a significant milestone in the company’s journey—from humble beginnings in 1987 in Lawrence, to becoming an industry leader known for pushing the boundaries of innovation, quality, and service.

Founded by Jim Robertson as Tuapeka Gold Print, the company began as a small, local foil stamping business driven by a passion for craftsmanship and customer support. Over the last four decades, Tuapeka has grown exponentially, expanding its product range, investing in state-of-the-art technology, and building a culture centred on collaboration, innovation, and excellence.

“Our original name, while meaningful, is evolving to TRENDS” says Pat Robertson, CCO, “which reflects what we have become as a business, and where we’re headed.”

The move to the TRENDS brand is a natural next step in aligning the company’s identity with its expanded capabilities and forward-focused vision.

“TRENDS captures the energy of who we are today—a future-focused business with a broad and growing range of products and services,” Pat continues. “We remain committed to our people, our customers, and our community, and we’re excited for what’s next.”

“Our community, including our staff and valued distributors, can expect the same trusted service and high standards we have always delivered—now under a name that better reflects the breadth of the company’s offering.”